Are NoFollow Backlinks Useless?

General 19.8.2011 1 Comment

Every SEO book and “guru” claims that NoFollow links are useless, and that the big G (Google) doesn’t even acknowledge these puny links. If you are convinced that NoFollow links are useless, then let me break your conviction by telling you that they are useful. They help with your search rankings, PageRank, and the amount of traffic you can get to you website.

Let’s say there are two different websites, both trying to rank for the same keyword, and they have the exact same number of DoFollow links. How does Google know which one to rank higher? It will check the amount of NoFollow links, and will rank the website with more links higher. While NoFollow links may not get your website indexed, you usually need a few or a DoFollow link, they are useful for getting a better search engine ranking.

Another thing everyone clamors about is PageRank. Even this is not as important as many people say it is, as a PR2 website can beat out a PR9, but if you are looking to increase your PageRank, NoFollow links are prove useful. When you get a DoFollow link, it passes a lot of link juice towards your page. The NoFollow link does not give you as much link juice, but you still get some. This means, if you have a website that goes viral on Twitter or Facebook, both give out NoFollow links, then your PageRank can increase.

Even if NoFollow links did not rank your website in the search engines, many NoFollow websites have a huge amount of traffic. For example, many article directories, large blogs, and popular forums have a ton of traffic, but only give out NoFollow links. If you can get people to see your NoFollow link, you can build traffic through that link, without people having to find your website on a search engine.

Lastly, one of the most important aspects of link building, looking natural. If all you have are DoFollow links, this can look a little suspicious. There are rumors that Google sandboxes these websites, so watch out.

One Response to "Are NoFollow Backlinks Useless?"

  1. Matt Ovens

    I have seen both side of the story. I am new to SEO so not sure what to believe. Therefore while I am continue on building links, I get a lot of noFollow links. Not sure if I am wasting time. According to you guys, I am not. But what are the best ways to build DoFollow links?

    Thanks

    -Matt

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